The most honest thing I can show you. Real Wisconsin manufacturer websites — and what they look like after the work is done. Concept redesigns are clearly labeled. Client work is shown with permission.
Every project shown here is either client work (details anonymized unless permission given) or a concept redesign built as a portfolio exercise — labeled as such, always.
The problem: Site built in 2016. Not mobile-friendly. No capabilities page. Contact form broken — submissions disappearing for an unknown period. Copyright said 2018. No Google Business profile claimed.
Complete WordPress rebuild: capabilities page with equipment specs and tolerances, RFQ form with file upload for drawings, careers page, Google Business integration. Now ranks page 1 for "metal fabrication Racine WI."
The problem: Single-page Wix site. No capabilities detail, no certifications listed, no equipment specs. Zero local SEO. Completely invisible in Google searches for their core services.
Full capabilities page with equipment list (brand, model, bed size), ISO 9001 certification prominently displayed, industries served section. Google Business profile built from scratch.
The problem: No careers page at all during a skilled trades shortage. Job seekers found the site, saw nothing about employment, and moved on. Owner didn't connect the dots until the site audit.
Added careers page with open positions, benefits, and real shop photos. RFQ form fixed (was broken for 6+ months). Google Business claimed and optimized. 12 job applications in the first month after launch.
The audit is free. I'll tell you exactly what a buyer sees when they visit your site — and what it's likely costing you. No spin, no fluff.